Ask any experienced boutique owner which category actually pays the rent and the answer is rarely the showpiece. It is the everyday modest dress. Occasion wear creates the Instagram moment; daily dresses create the repeat customer, the second order, the predictable weekly turnover. If you are sourcing wholesale modest dresses for the first time, this is the category to get right before anything else.
This guide is written for buyers, not consumers. It covers what an everyday modest dress actually is, the silhouettes worth stocking, and above all the fabrics, because fabric is where most first-time buying decisions go wrong. We go deep on the crepe family, viscose, jersey and interlock knits, muslin and double gauze, linen, denim, crinkle fabrics, printed crepe and knitwear, and we treat opacity and lining as the serious commercial issue it is. We then move on to season planning, print repeats, plus size, pricing, and a full section on how to start a modest clothing brand with everyday dresses as your revenue backbone.
Modest Wholesale is a manufacturer-direct supplier in Istanbul. Products are sold as size series, prices are shown per piece, and you can browse the full catalogue and open a wholesale account at https://www.modestwholesale.com.
Why the everyday modest dress is the backbone of a modest boutique
Occasion wear has a demand curve with peaks and troughs. Wedding season, Ramadan, Eid, graduation. Between those peaks, an evening-only boutique goes quiet. Daily dresses do not behave that way. A woman who dresses modestly needs something to wear to work, to the school run, to a family visit and to the shops, every week of the year.
That gives everyday dresses three commercial properties an occasion range does not have. First, flatter seasonality, so your cash is not locked in stock waiting for a date on the calendar. Second, a lower price point, which lowers the barrier for a first-time customer to try your brand. Third, far higher reorder frequency: a customer who liked one daily dress often buys the same style in a second colour.
Practically, this means a healthy modest boutique tends to hold most of its stock value in daily dresses and two-piece modest sets, with modest evening dresses layered on top as the margin and attention driver. Get the backbone right and the rest of the range has something to stand on.
What actually counts as an everyday modest dress
The working definition most buyers use is simple: full-length or midi-length, sleeves to the wrist or close to it, a neckline that sits at or above the collarbone, and a cut that skims rather than traces the body. In Turkish trade language this is the gunluk tesettur elbise, the daily modest dress, and it is distinct from abiye (evening) and from ferace or abaya-style outerwear.
Beyond the coverage rules, an everyday dress has to survive being worn. That means it launders repeatedly without distorting, it does not need a slip that the customer has to buy separately, it does not crease into a map of the customer's working day, and it works with the layering pieces she already owns. A dress that fails any of these tests will sell once and then generate a complaint.
One more thing separates daily from occasion: forgiveness. Evening wear can afford a tight fit tolerance because it is worn a handful of times. Daily wear is bought once and worn fifty times across a body that changes. Cuts that allow movement age far better in a customer's wardrobe, and in your reviews.
The core silhouettes worth stocking
You do not need thirty shapes. You need six or seven that cover different bodies, different occasions and different price points. These are the ones that consistently earn their shelf space.
- The shirt dress. Button placket, collar, often belted. Reads professional, works for office and school-gate customers, and the placket makes it easy to layer. Denim and cotton-blend versions carry a whole autumn range on their own.
- The A-line. The safest silhouette in modest retail. Fitted through the shoulder and bust, released from the waist or hip. Flatters the widest range of bodies, which means the fewest size-related returns.
- The pleated or tiered dress. Volume created by pleating or panelled tiers rather than by cut. Photographs beautifully with movement, and pleating hides a multitude of fit issues. See how this reads in the Layered Pleat Dark Green Modest Dress 10334KY.
- The belted or wrap-effect dress. A true wrap is rarely modest enough, so the market solution is a wrap-look front with a fixed closure plus a fabric or rope tie. Gives waist definition without a fitted bodice.
- The ferace-style long dress. Straight, floor-skimming, minimal detail. Sells year round in Gulf, North African and European hijabi markets alike, and doubles as an outer layer.
- The two-piece dress set. Tunic plus trousers, or top plus skirt. Extremely strong right now because it gives the customer two garments she can split across outfits.
Rope-Belted Blue Modest Dress 20162M, from the Wholesale Dresses collection.
Fabric: the decision that makes or breaks the category
Nothing else you choose matters as much. Fabric sets the drape, the opacity, the laundering behaviour, the photographability and a large share of the landed cost. Below is how the main fabrics used in Turkish daily-dress production actually behave, written as general textile knowledge rather than a claim about any specific garment.
The crepe family
Crepe is the workhorse of Turkish modest production and it is a family, not a single cloth. What unites the family is a crimped or textured yarn or weave that produces a matte, slightly pebbled surface. That matte surface is the whole point: it absorbs light instead of reflecting it, so it does not cling visually to the body and it does not show every seam and stitch line.
Medium-weight crepe is the default daily-dress cloth. It has enough body to hang away from the figure, enough softness to move, and it resists creasing far better than a woven cotton. It is the safest choice for a first buy because it flatters most silhouettes and photographs predictably.
Heavy or scuba crepe is denser and more structured, with a slight spring. It holds a pleat or a panelled shape and is almost always fully opaque, which removes the lining question. The trade-off is heat: in a Gulf summer or a Malaysian climate it can feel oppressive, and it adds shipping weight, which matters when you are paying freight by kilogram.
Imported (ithal) crepe is the term Turkish suppliers use for higher-grade crepe brought in rather than domestically woven. In practice it usually means a finer yarn, a softer hand and better colour depth. It costs more per metre and shows up in the wholesale price.
Crinkle crepe carries a permanent texture set into the cloth. It is forgiving, travel-friendly and needs little or no ironing, which customers genuinely value.
Printed and patterned crepe
A large share of Turkish daily dresses use printed rather than woven pattern. Turkish suppliers market some of these printed crepe qualities under trade names such as Jessica. The commercial consequence matters more than the name: a printed pattern is applied to a base cloth in a repeating unit, so the print repeat determines how the pattern lands on a garment. Change the size grade and the placement shifts. Reprint a design in a later season and the colour can drift a shade, because dye lots are not identical.
What this means for you as a buyer: photograph the exact print you received, not the one from the supplier's catalogue, and do not promise a customer an identical repeat on a reorder months later. A print-heavy range like the Wholesale Floral Dresses collection is a strong seller, but treat each print as a limited run rather than a permanent line.
Viscose and viscose blends
Viscose is a regenerated cellulose fibre, and it drapes better than almost anything else at its price. It feels cool against the skin, takes dye brilliantly and hangs in soft vertical folds that read expensive on camera. That is why it appears constantly in summer modest dresses.
The cautions are real. Viscose is weaker when wet, so aggressive machine washing can distort it, and untreated viscose can shrink on the first wash. It creases more than crepe. Blends with polyester or elastane fix most of this, adding stability and recovery while keeping the drape. If you are buying viscose-rich summer stock, tell your customer to wash cool and dry flat, and put it on the product page rather than in a returns email.
Jersey and interlock knits
Knits behave differently from wovens in every way a buyer cares about. Single jersey is light and stretchy but curls at raw edges and can be thin enough to show underwear lines. Interlock is a double knit: heavier, stable, opaque, smooth on both faces, and it does not curl. For modest dresses, interlock is generally the better commercial choice.
The key knit property is recovery, not stretch. Stretch is how far it goes; recovery is whether it comes back. A knit with poor recovery bags at the elbows, seat and knees after a few hours of wear, and that produces complaints even though the customer will describe it as the dress having gone out of shape. Elastane content in the two to five percent range is what usually delivers recovery.
Knits also compress a size series. Because the fabric gives, one knit size covers a wider body range than one woven size, which is why knit dresses often run in fewer sizes per series and sell through more evenly.
Muslin and double gauze
Muslin, and its two-layer relative double gauze, is an open-weave cotton with a soft crinkled surface. It is the hot-climate favourite: extremely breathable, light on the skin, and it gets softer with every wash. It is a genuine differentiator for buyers selling into the Gulf, Southeast Asia, North Africa or a European summer.
Two honest warnings. Single-layer muslin is often not opaque enough for a modest dress on its own, so it needs either a double-gauze construction or a lining. And it creases, deliberately, as part of its character. Sell that as the look rather than fighting it, and make sure your product photography shows the relaxed texture so the customer is not surprised.
Linen and linen blends
Linen is the most breathable common fabric and the most honest about it: it wrinkles, visibly, within an hour of wear. Pure linen suits a customer who wants that lived-in look. For a boutique customer who does not, a linen-viscose or linen-cotton blend is the smarter buy, keeping most of the breathability with considerably better crease recovery. Linen also tends to soften and improve over several seasons, which is a good story for a product page.
Denim
Modest denim dresses and denim shirt dresses are a category of their own, and the two numbers that decide everything are weight and stretch content. Lighter denim drapes into a soft A-line and suits spring; heavier denim holds a structured shape and reads more like outerwear. Stretch content of one to three percent elastane makes a long denim dress wearable for a full day; zero stretch in a floor-length cut restricts stride.
Denim's other quirk is colour. Indigo dye sits on the surface of the yarn and is designed to abrade, so darker washes can crock, transferring colour to light upholstery or a pale bag on first wears. Say so on the product page. Denim is also heavier per garment than crepe, so it changes your freight maths. Browse the range in Wholesale Denims.
Crinkle and textured fabrics
Turkish suppliers use the word cilek for a family of crinkle-textured fabrics. Commercially these are excellent: the texture disguises creasing, so the garment looks intentional after a day in a car or a suitcase, and it needs little ironing. Customers who travel, and customers in humid climates, buy these repeatedly. The trade-off is that heavily textured cloth can look busy in photographs against a patterned background, so shoot it plain.
Knitwear and triko
Knitwear, triko in Turkish, is a winter category with its own rules. Gauge is the vocabulary: a fine gauge gives a smooth, close surface, a chunky gauge gives volume and warmth but more bulk. Acrylic-rich knits hold colour and cost less; wool and viscose blends feel better and drape more softly. The universal issue is pilling, which happens where the garment rubs, and it is the single most common complaint in the category. Buy the best gauge you can afford, and put care guidance on the page. See the Wholesale Knitwear collection for winter-weight options.
Fabric comparison table for everyday modest dresses
| Fabric | Drape | Opacity | Crease resistance | Breathability | Best season / market | Cost effect |
|---|---|---|---|---|---|---|
| Medium crepe | Soft, controlled | Usually good | High | Moderate | All year, all markets | Low to mid |
| Heavy / scuba crepe | Structured | Very high | Very high | Low | Autumn, winter, cooler markets | Mid; adds freight weight |
| Imported (ithal) crepe | Fluid, refined | Good | High | Moderate | Premium lines, all year | Higher |
| Printed crepe | Soft | Depends on base | High | Moderate | Spring, summer | Low to mid; repeat risk |
| Viscose and blends | Excellent | Often needs lining | Low to moderate | High | Summer, hot climates | Low to mid |
| Jersey / interlock | Body-following | Interlock good, jersey variable | High | Moderate to high | All year, comfort ranges | Low to mid |
| Muslin / double gauze | Relaxed | Needs double layer or lining | Low by design | Very high | Summer, Gulf, Southeast Asia | Mid |
| Linen and linen blends | Crisp then softening | Good in mid weights | Low (pure) to moderate (blend) | Very high | Summer, warm climates | Mid to high |
| Denim | Structured | Very high | High | Low to moderate | Spring, autumn | Mid; heaviest to ship |
| Crinkle (cilek) | Textured, soft | Good | Very high in appearance | Moderate to high | Travel, summer, humid markets | Low to mid |
| Knitwear (triko) | Heavy, clinging | Varies with gauge | High | Low | Winter | Mid to high |
Pleated Satin Crepe Biscuit Modest Dress 95704BS, from the Wholesale Dresses collection.
Opacity and lining: the number one complaint driver
If you take one thing from this guide, take this. More returns, more angry messages and more one-star reviews in modest dresses come from opacity than from sizing, colour and delivery combined. A modest garment that is not opaque has failed at the only job the customer bought it for.
Opacity is not a single property. It is the combined result of four things: fibre, weight, weave or knit density, and colour. Light colours are always less opaque than dark ones in the same cloth, which is why a cream version of a dress can need a lining that the black version does not. A loosely woven light viscose in ivory is the classic failure case. A dense navy interlock almost never is.
There are three ways a manufacturer solves it, and they cost different amounts:
- Use a denser base cloth. Cheapest to produce, adds weight and heat. Common in heavy crepe styles.
- Full lining. A second complete layer, usually a light woven polyester or viscose lining, attached at the shoulder and neckline. This is the correct solution for anything sheer, and it roughly adds a second garment's worth of cutting, sewing and fabric to the cost.
- Partial lining. Lining only the bodice, or only the skirt, or a half-slip attached at the waist. A sensible compromise where only one zone is a problem, but it must be described accurately or the customer feels short-changed.
Lining choice also affects comfort in ways buyers underestimate. A cheap non-breathable polyester lining under a beautiful breathable outer fabric cancels out the breathability entirely, and in a hot market that garment will be worn once. Viscose and cupro linings breathe much better and cost more. If your customers are in the Gulf, Southeast Asia or a hot African market, the lining is not a detail; it is the product.
Practical buyer checklist: hold the sample against a light source with your hand behind it. If your hand is visible, it needs a lining. Photograph the garment on a model against both a light and a dark background. And write the lining status on the product page in plain words, because a customer who reads accurately does not return.
Floral Patterned Belted Burgundy Modest Dress 15063BR, from the Wholesale Floral Dresses collection.
Season planning: how a two-season buy actually works
Most modest boutiques run on two main buys a year, with small top-ups in between. The mistake beginners make is buying by calendar month instead of by climate, and then discovering their customers are in Kuwait where there is no autumn.
Build your buy around your customer's climate, not Istanbul's. For a UK, German or Canadian audience, the spring-summer buy leans on viscose, muslin, linen blends and light printed crepe, and the autumn-winter buy leans on heavy crepe, denim, interlock and knitwear. For a Gulf, Malaysian or Nigerian audience, the split is much less dramatic, and breathable fabrics dominate all year with darker colours and slightly heavier crepe covering the cooler months.
Order timing follows the same logic. Retailers generally want summer stock landed by early spring and winter stock landed by early autumn, which means placing the wholesale order roughly six to ten weeks earlier depending on your shipping method. If you are also stocking occasion wear for Ramadan and Eid, that buy sits on top and needs to be placed earlier still because everyone else is buying at the same time.
Keep a permanent core running underneath the seasons: black, navy, and one or two neutrals in your best-selling silhouette. A core the customer can always find is what turns a first-time buyer into a repeat one.
Prints versus solids, and what print repeat does to your reorders
Solids and prints do different commercial jobs. Solids are your foundation: they photograph cleanly, they carry the brand identity, they never look dated, and they are easy to reorder because a colour can be matched far more reliably than a print. Prints are your acquisition tool: they stop the scroll, they photograph with personality, and they sell faster at full price.
The catch is reorderability. A print run is finite. When it sells out, the mill has moved on, and the closest match will differ in scale or shade. Plan for it:
- Keep roughly sixty to seventy percent of your range in solids and neutrals, and thirty to forty percent in prints.
- Buy prints in shallower depth and solids in greater depth.
- Never build a hero marketing campaign around a print you cannot reorder.
- Photograph every print you receive yourself, at the size grade you hold most of.
A patterned dress like the Patterned Khaki Modest Dress 23585HK or the Floral Patterned Indigo Blue Modest Dress 22052IM is exactly the sort of piece that sells through fast and is worth treating as a seasonal drop rather than a core line.
Plus size and buyuk beden: where the demand actually is
Plus size, buyuk beden in Turkish, is chronically undersupplied in modest fashion and it is one of the easiest places for a new boutique to differentiate. The demand is there in every market, and the customer is loyal because her options are limited.
Two things matter technically. First, grading. A plus size is not a standard size scaled up uniformly; proportions change, and the bust, upper arm and hip need more than a straight multiplier. Sleeve circumference is the detail most often got wrong, and it is the detail that causes the most returns. Second, fabric. Heavier, more structured cloth with a little stretch flatters better at larger sizes than very fluid drape, which can cling.
Commercially, extended runs also change your buying maths. A size series that runs to larger sizes ties up slightly more cash per style but sells across a much broader customer base. If you are choosing between adding a fourth print and extending your size range on your best seller, extend the size range.
Care, colourfastness and what to put on your product page
Most returns are avoidable, and most avoidable returns come from an information gap. Your product page is a returns-prevention tool.
- Lining status in plain words: fully lined, bodice lined, or unlined.
- Fabric behaviour: does it crease, does it stretch, does it need ironing.
- Wash guidance: cool wash for viscose and prints, separate first wash for dark denim and deep dyes.
- Model height and the size she is wearing, so customers can judge length.
- Flat measurements, not just a size letter, since size letters vary between Turkish and Western systems.
- An honest colour note: screens differ, and deep reds, burgundies and emeralds are the hardest to reproduce accurately.
Colourfastness deserves its own mention. Deep and saturated dyes, particularly reds, indigos and blacks, can bleed on a first wash or crock onto light surfaces. This is normal textile behaviour, not a defect, but a customer who is not warned will treat it as one.
How wholesale modest dresses pricing actually works
Turkish wholesale runs on the size series model, and understanding it removes most of the confusion new buyers have about MOQ. A style is produced in a run of sizes, and that run is sold as one pack. You buy the pack, not individual pieces.
At Modest Wholesale the price you see on the product page is the per-piece price, and the checkout charges the full series. So a dress shown at a per-piece price in a six-piece series is charged as six pieces. Nothing is hidden; the arithmetic is just done in two steps. This matters because it makes comparison between suppliers honest: always check whether a quoted price is per piece or per pack before you conclude that one supplier is cheaper.
The practical effect is a genuinely low minimum. One series per style is the minimum, which means you can test five different styles for a small total outlay instead of committing hundreds of units to one design. That is the correct way to open a new category, and it is why the size series model suits beginners better than a flat unit MOQ.
What drives the wholesale price itself is fabric grade first, then construction, then trims and finishing. An imported crepe with a full breathable lining, a proper facing at the neckline and a concealed zip costs meaningfully more to make than a domestic crepe, unlined, with an overlocked edge. Both have a place in a range. Just know which one you are buying.
Ready to see per-piece pricing across the full daily-dress catalogue? Browse it at https://www.modestwholesale.com.
Denim Blue Modest Dress 19121M, from the Wholesale Denims collection.
Building a starter range: how many styles, and how deep
A common beginner error is buying one series each of twenty styles because everything looked nice. The result is a shop with no identity and no depth in anything. A better first range is narrow, deliberate and repeatable.
A workable structure for a first buy in everyday dresses:
- Two core solids in your strongest silhouette, in black and one neutral. These are your always-available pieces.
- Two seasonal solids in the season's colours, same or similar silhouette so the fit story is consistent.
- Two prints, bought shallow, treated as drops.
- One denim or structured piece to give the range texture and a different price point.
- One or two two-piece sets, which typically carry a higher ticket and lift your average order value.
That is around eight styles. Add one or two wholesale tunics and a piece of outerwear from the wholesale abayas and ferace range and you have a coherent shop that a customer can build a full outfit from. Styles like the Belted Beige Modest Dress 659BEJ, the Button-Detailed Sax Blue Modest Dress 10161SX and the Buttoned Beige Two-Piece Modest Set 44661BEJ illustrate how a range can hold together across silhouettes while staying in a consistent colour story.
Buttoned Beige Two-Piece Modest Set 44661BEJ, from the Wholesale Sets collection.
How to start a modest clothing brand, with everyday dresses as the backbone
If you are starting from zero, everyday dresses are the right place to begin, because they are the category that produces repeat revenue while you learn everything else. Here is the sequence that works.
1. Choose a narrow niche before you choose a product
Modest fashion is not one market. A Gulf customer, a British hijabi professional, a Malaysian student, a Nigerian working mother and an American convert have different climates, different modesty conventions, different price expectations and different silhouettes. Pick one. Your entire range, colour story, price point and photography style follow from that decision, and a brand that speaks to one woman clearly will outsell a brand that speaks to everyone vaguely.
2. Define your positioning in one sentence
Write the sentence a customer would use to describe you to a friend. Affordable everyday modest dresses for working mothers. Elevated neutral-toned daily wear for the modest minimalist. Plus-size modest dresses that actually fit. If you cannot write that sentence, you are not ready to buy stock, because you have no criterion for saying no to a dress that looks nice but is off-brand.
3. Size your first order honestly
Your first order is a research budget, not a bet. Six to ten styles, one series each, is enough to learn which silhouettes, colours and price points your audience responds to. Do not go deep on anything until you have sales data. The size series model exists precisely to make this affordable: one pack per style, across several styles, rather than a large commitment to one design.
4. Protect your cash flow
Stock is frozen cash. The metric that matters is not margin, it is how many times a year your stock turns. Two styles selling out and being reordered four times will make you far more money than eight styles sitting for a year at a higher margin. Budget separately for stock, shipping and duties, photography, and marketing, and never spend your entire float on the first buy, because you need reserve to reorder your winner.
5. Photograph properly
Photography is where small modest brands most often lose to bigger ones, and it is the cheapest thing to fix. Shoot on a real model, not a hanger. Show full length, because length is the first thing a modest customer checks. Include a movement shot so drape is visible. Show fabric texture close up. Use consistent lighting and background across the range so your grid looks like one brand. State the model's height and size in every listing.
6. Price with the whole cost in view
Your cost is not the wholesale price. It is the wholesale price plus freight, plus duties and import taxes, plus payment processing, plus your packaging, divided across the units in the pack. Work out the true landed cost per unit first, then apply your markup. Modest boutiques commonly work at a multiple of two and a half to three times landed cost on daily dresses, more on occasion wear, but the right number depends on your market and your marketing costs.
7. Launch on the channels your niche actually uses
You do not need every platform. Most modest brands are built on one strong visual channel plus a website, with an email or WhatsApp list underneath. Launch with a small tight range, a clear story, and content that shows the clothes being worn rather than laid flat. Pre-launch content while your stock is in transit costs nothing and builds an audience ready for day one.
8. Build reorder discipline
The businesses that survive are the ones that reorder their winners fast and cut their losers without sentiment. Set a review point four to six weeks after launch. Whatever sold through more than half its stock gets reordered deeper, in more colours. Whatever did not move gets discounted and not repeated. Do this every season and your range gets sharper automatically.
Private label and custom design: the step after your first reorder
Once you know which styles sell, the next step is to stop selling the same garment as everyone else. Private label lets you put your own woven label, hang tags and packaging on original Istanbul designs, so the product arrives ready to sell as your brand rather than as a generic import. Custom design goes further, into your own colourways and specifications.
The reason to wait until after a reorder is simple: private label commits you to a specific style. You want that decision made with sales data behind it, not on a hunch. We have written this up in detail in our guide to private label and custom modest clothing production, from idea to bulk, which covers labels, tech packs, sampling and what is realistic at different order sizes.
What we stock, and what we do not
Buyers researching this category often search for terms like Turkish hijab brands, hijab manufacturer Turkey or hijab wholesale Turkey, so it is worth being clear. Modest Wholesale does not supply hijabs, scarves, burkinis, swimwear or activewear. If those are what you need, you will have to source them elsewhere.
What we do supply is the garment side of a modest range: everyday modest dresses, evening dresses and abiye, tunics, capes and kap, shirts, abayas and ferace, two-piece sets, denim, knitwear, floral and patterned dresses, and plus size across the range. Many boutiques pair our garments with a separate scarf supplier, which works well because scarves have very different minimums and lead times anyway.
Why a first-time buyer can start here safely
We would rather describe mechanics than use adjectives. Here is what is actually true about ordering from Modest Wholesale:
- Low minimums. One size series per style. You can test several styles instead of committing to one.
- Per-piece pricing displayed. You can see exactly what each garment costs before you calculate your retail price; the full series is charged at checkout.
- Manufacturer direct from Istanbul. No middleman markup layered on top of the factory price.
- Orders prepared in 1 to 2 business days, then shipped worldwide with tracking.
- Private label available on original Istanbul designs, when you are ready for it.
- A catalogue broad enough to build a whole shop from one supplier, spanning dresses, evening wear, tunics, capes, abayas, sets, denim and knitwear.
- Region-specific collections, since we export to more than one hundred countries and different markets buy differently.
For anything we have not stated here, including shipping costs to your country, delivery timings and payment options, ask us directly rather than relying on a number in a blog post. You can start a wholesale account, see current stock and get answers at https://www.modestwholesale.com.
Frequently asked questions about wholesale modest dresses
What are wholesale modest dresses and who buys them?
Wholesale modest dresses are everyday long-sleeve, full-coverage dresses bought in bulk by businesses rather than by consumers. They are sold at trade or manufacturer pricing, usually in size series rather than as single pieces. The buyers are modest fashion boutique owners, online store owners and multi-brand retailers who resell to their own customers at a retail markup.
What is the minimum order for wholesale modest dresses?
At Modest Wholesale the minimum is one size series per style. A size series is a full run of sizes for a single design, packed together. That means you can order a single pack of one dress rather than committing to hundreds of units, which makes it practical to test five or six styles in a first order and then reorder only what sells.
Which fabric is best for everyday modest dresses?
Medium-weight crepe is the safest all-round choice. It is matte, forgiving on most body shapes, resists creasing, is usually opaque and photographs predictably. Viscose and viscose blends are better for hot climates because they breathe and drape beautifully, and interlock knit suits comfort-led ranges. The right answer depends on your customer climate and price point rather than on one fabric being superior.
Are modest dresses from Turkey lined?
It varies by style and fabric, so never assume. Heavy crepe and denim styles are often unlined because the cloth is already opaque. Lighter viscose, muslin and pale colourways usually need a full or partial lining. Always check the individual product description and, where possible, a sample, then state the lining status clearly on your own product page to avoid returns.
How do I check whether a modest dress is opaque enough?
Hold the fabric up with a light source behind it and your hand between the two. If you can see your hand, the garment will be see-through in daylight or under a camera flash. Repeat the test on the palest colourway, since light shades are always less opaque than dark ones in the same cloth, and photograph it on a model against both light and dark backgrounds.
What is crepe fabric and why is it used so much in Turkish modest clothing wholesale?
Crepe is a family of fabrics made with crimped or highly twisted yarns that create a matte, slightly pebbled surface. It dominates Turkish modest production because that matte finish hides seams, does not cling visually, drapes softly and resists creasing. It comes in medium, heavy and crinkle weights plus imported grades, so one family covers budget daily dresses through to premium lines.
What is the difference between jersey and interlock for modest dresses?
Single jersey is a lightweight knit with one smooth face. It stretches well but curls at raw edges and can be thin enough to show through. Interlock is a double knit: heavier, stable, opaque on both faces and it does not curl. For modest dresses interlock is generally the better choice because opacity and shape retention matter more than lightness.
Is viscose a good choice for modest dresses in hot climates?
Yes, with caveats. Viscose breathes, feels cool against the skin and drapes better than almost anything at its price, which makes it a strong summer fabric. But it is weaker when wet, can shrink on a first wash and creases more than crepe. Blends with polyester or elastane keep the drape while adding stability. Advise customers to wash cool and dry flat.
Why do modest dress prints change between orders?
A printed pattern is applied to a base cloth in a fixed repeat and produced in finite runs. When a run ends the mill moves on, and any reprint can differ in shade or scale because dye lots are never identical. Buy prints shallower than solids, photograph the exact print you receive, and treat each print as a seasonal drop rather than a permanent line.
Do you sell hijabs, scarves or burkinis?
No. Modest Wholesale does not supply hijabs, scarves, burkinis, swimwear or activewear. We supply the garment side of a modest range: everyday dresses, evening dresses and abiye, tunics, capes and kap, shirts, abayas and ferace, two-piece sets, denim, knitwear and plus size. Most boutiques pair our garments with a separate scarf supplier, since scarves have different minimums and lead times.
What is a size series and how is it charged?
A size series is one pack containing a full run of sizes for a single style. On our product pages the price shown is the per-piece price, and the checkout charges the full series. So a dress displayed at a per-piece price in a six-piece series is billed as six pieces. Always confirm with any supplier whether a quoted figure is per piece or per pack.
How many styles should be in a first wholesale order?
Six to ten styles, one series each, is a sensible first order for everyday dresses. Treat it as research rather than a bet. Include two core solids, two seasonal solids, two prints bought shallow, one structured piece such as denim and one two-piece set. Then reorder deeper only in what actually sold, keeping cash in reserve for that reorder.
Are Turkish modest clothing manufacturers cheaper than middlemen?
Buying manufacturer direct removes a markup layer, and it usually means better information about fabric and construction because you are dealing with the people producing the garment. Middlemen and market stalls can be useful for very small mixed buys, but pricing is less transparent and reordering the identical style is harder. Modest Wholesale is manufacturer direct from Istanbul.
Do you offer plus size or buyuk beden modest dresses?
Yes, plus size, known in Turkish as buyuk beden, runs across the catalogue. It is one of the most undersupplied segments in modest fashion and a straightforward way for a new boutique to differentiate. Bear in mind that plus grading is not a uniform scale-up: sleeve circumference and hip proportions matter, and slightly more structured fabrics tend to flatter better at larger sizes.
How should I price wholesale modest dresses in my boutique?
Start from landed cost, not the wholesale price. Landed cost is the wholesale price plus freight, duties and import taxes, payment fees and your packaging, divided across the units in the pack. Modest boutiques commonly apply a multiple of around two and a half to three times landed cost on everyday dresses, with higher multiples on occasion wear. Your market and marketing spend decide the exact number.
What is the best fabric for winter modest dresses?
Heavy crepe, interlock knit, denim and knitwear carry a winter range. Heavy crepe holds structure and is reliably opaque, interlock adds warmth with comfort, denim gives texture and a different price point, and knitwear delivers genuine warmth but needs care guidance because pilling is the main complaint in that category. Layering pieces such as capes and long tunics extend the same range.
How do modest denim dresses perform for retailers?
Modest denim dresses sell consistently because they read casual and durable, and they occupy a price point above basic crepe. Watch two things: stretch content, since one to three percent elastane makes a long denim dress wearable all day, and colour crocking, since dark indigo can transfer on first wears. Denim is also heavier to ship, which affects your freight cost per garment.
What is cilek crinkle fabric?
Cilek is the Turkish trade word for a family of crinkle-textured fabrics. The texture is set into the cloth, so creasing blends into the surface rather than showing as wrinkles. That makes these fabrics excellent for travel, humid climates and customers who do not want to iron. Photograph them against a plain background, because texture plus a busy backdrop reads as visual noise.
How far ahead should I place a seasonal wholesale order?
Retailers generally want summer stock landed by early spring and winter stock by early autumn, so place the wholesale order roughly six to ten weeks earlier depending on your shipping method. Occasion wear for Ramadan and Eid should be placed earlier still, because demand across the whole market peaks at once. Orders here are prepared in one to two business days before shipping.
Can I get private label modest clothing on everyday dresses?
Yes. Private label is available on original Istanbul designs, covering custom woven labels, hang tags and packaging so the garment arrives ready to sell under your own brand. The sensible time to start is after your first reorder, when you know which styles sell. Our guide to private label and custom modest clothing production covers labels, sampling and what is realistic at different order sizes.
How do I reduce returns on modest dresses?
Most returns come from an information gap. State lining status in plain words, give flat measurements rather than only a size letter, list the model height and the size she is wearing, describe how the fabric behaves, and add wash guidance for viscose, prints and dark denim. Photograph on a model at full length with a movement shot so drape and length are obvious.
What is the difference between an everyday modest dress and a ferace?
An everyday modest dress is a standalone garment worn as the outfit. A ferace is closer to an outer layer, a long straight coat-style piece worn over other clothing, and it is the Turkish relative of the abaya. Some ferace-style long dresses blur the line and work as both, which is why they sell year round and are worth stocking alongside daily dresses.
Do you ship worldwide and how fast are orders prepared?
Yes, we ship worldwide with tracking, and orders are prepared in one to two business days before dispatch. Shipping cost and transit time depend on your country, the weight of your order and the service you choose, so we do not publish fixed figures. Ask us with your destination and approximate order size and we will give you the current position.
Are prints or solids better for a new modest boutique?
Both, in a deliberate ratio. Solids are your foundation because they photograph cleanly, hold the brand identity and can be reordered reliably. Prints are your acquisition tool because they stop the scroll and sell faster at full price. A workable split for a new boutique is roughly sixty to seventy percent solids and neutrals, and thirty to forty percent prints bought in shallower depth.




