Almost every question a new buyer asks us comes back to one thing: the size series. It is the unit we sell in, it is how our minimum wholesale order is defined, and once it clicks, the rest of buying wholesale modest clothing from Istanbul is simple. This page explains the model in full, with real numbers from our own catalogue.
What a size series is
A size series is a full size run of one style, packed and sold as a single unit — one garment per size. If a dress is graded in five sizes, its series is five garments: one of each size, same style, same colour. You are not buying five identical pieces, and we do not break packs to sell singles.
So the shopping unit is not "a dress". It is "a rail of that dress, ready to hang".
Why the size series exists
The model comes from how Istanbul actually manufactures. Garments are cut and graded as a run, so the natural output of a production line is a set of sizes rather than a heap of one size. Selling in that same unit means no repacking, no picking, no per-piece handling charge, and manufacturer direct pricing that is not padded to cover warehouse labour. It is also why we can keep minimums low: one pack of one style is a perfectly normal order here.
For the buyer, the series solves a real problem. A boutique that buys by the piece has to guess its size curve before it has any sales data. A boutique that buys a series starts with the curve already covered and lets real customers reveal the demand.
Why it is low-risk when you are testing a style
Stocking a new silhouette is a bet. The size series keeps the stake small:
- Small commitment per style. One pack, not a carton. Your money is spread across many styles instead of sunk into one.
- Full size coverage from day one. You can serve a size 38 customer and a size 50 customer on the same rail, including plus size / büyük beden ranges.
- Fast, honest feedback. Which size sells out first tells you your real customer profile. That is information you cannot buy.
- Cheap mistakes. A style that does not work costs you one pack, not a season.
- Clean reorders. Reorder the winners as a bulk order once you know the demand, and ask us to quote the quantity you want.
How per-piece pricing relates to the series total
Prices in the catalogue are shown per piece and charged per full series. The arithmetic is deliberately simple:
per-piece price × number of pieces in the size run = series total
Two real examples from our catalogue:
| Style | Series | Price per piece | Series total |
|---|---|---|---|
| Tunic | 4-piece series | $10.00 | $40.00 |
| Abaya | 6-piece series | $35.00 | $210.00 |
The per-piece number is the one that matters for your margin: it is your landed cost per garment before shipping, and it is what you mark up. The series total is simply what the line costs on the order. Keep both in your spreadsheet and your pricing decisions stay honest.
Series sizes vary by product
There is no single universal pack size. Grading differs by garment type, fabric and fit, so the catalogue contains 3, 4, 5, 6, 7 and 8-piece runs, with individual sizes ranging from 36 up to 54. A slim-fit tunic may run in a short series; a wide-graded abaya or a plus size dress may run longer. Always read the size run on the product page — it is the authority for that style, and it tells you both how many garments you are buying and which sizes you will receive.
What the minimum order actually is
One full size series per style. That is the whole rule. There is no requirement to take several packs of the same style, and no obligation to hit a fixed number of styles. This is what people mean when they ask about our MOQ: it is expressed in packs, not in a value, and it is the reason wholesale for fashion boutiques works here at small scale.
Building a first order around the model
A practical opening order spreads packs across categories rather than depth. Take a couple of wholesale modest dresses, a wholesale tunics pack or two, one wholesale abayas style, something from wholesale two-piece sets, and a seasonal piece from wholesale denim or wholesale knitwear. Add a printed style from wholesale floral dresses and check new arrivals for what has just been produced. Ten packs of ten different styles will teach you more in a month than three packs of one style will teach you in a season.
Order your first size series
See the full range of Turkish modest fashion wholesale at https://www.modestwholesale.com, or read how wholesale ordering works end to end. To open a wholesale account, ask about a larger quantity, or get a shipping quote for your country, use our contact page.
Frequently asked questions
What exactly is a size series?
A size series is one full size run of a single style, packed and sold as one unit, with one garment per size. A five-size style comes as five garments, one of each size, in the same style and colour. It is the unit we sell in, and it means your rail covers a spread of sizes from a single pack rather than from several separate purchases.
How many pieces are in a size series?
It depends on the style. Our catalogue contains 3, 4, 5, 6, 7 and 8-piece runs, because garments are graded differently according to type, fabric and fit. Individual sizes range from 36 up to 54. The product page always states the size run for that specific style, so check it before you calculate your cost.
Can I buy a single piece instead of a full series?
No. Products are sold as full size series, not as single garments. Packs are not broken. This is what keeps manufacturer direct pricing possible, since the pack is the natural output of the production run and there is no per-piece picking or repacking cost built into the price you pay.
How do I calculate what a series costs?
Multiply the per-piece price by the number of pieces in the size run. A tunic at $10.00 per piece in a four-piece series is $40.00 for the pack. An abaya at $35.00 per piece in a six-piece series is $210.00 for the pack. Prices are shown per piece and charged per full series.
What is your minimum order or MOQ?
One full size series per style. You do not have to take multiple packs of the same style, and there is no fixed number of styles you must reach. The minimum is expressed in packs rather than as an amount, which is what makes the model workable for small boutiques and new online stores.
Why is buying a size series lower risk than buying by the piece?
Because your commitment per style is one pack, your budget spreads across many styles instead of being sunk into one. You get full size coverage immediately, and your first weeks of sales tell you which styles and which sizes your customers actually want. A style that does not sell has cost you a single pack.
What sizes will I receive in a series?
The sizes stated in the size run on that product page. Across the catalogue the runs span 36 up to 54, including plus size and büyük beden grading on the styles that are cut for it. Because you receive one garment per size, a single pack gives you a spread of sizes rather than depth in one.
Can I reorder a style that sells well?
Yes, and that is how the model is meant to be used: test with one pack, then go back in on the styles your customers respond to. If you want more than one series of a style, or a larger bulk order quantity, contact our team and we will quote what is available for that style.