Ruffle-Detailed Black Modest Evening Dress 4881S

A ruffled black gown for the top of the occasion rail

Not every black evening dress should be priced the same. Code 4881S sits at the upper end of NEVA STYLE's black offering: ruffle detailing that gives the skirt real movement, long sleeves, and a full-length modest cut that needs nothing layered under it. Boutiques use a dress like this to give the rail a ceiling — the piece a customer trades up to when the invitation matters.

Why boutiques stock this

• A higher-ticket black gown raises the perceived value of everything hanging beside it, which is worth as much as the margin on the dress itself.
• Ruffles read as movement in a way flat black cannot, so it holds attention on a rail where every other option is also black.
• Weddings, engagements, henna nights and formal invitations arrive in clusters, and this is the dress bought for the most important of them.
• Black remains the highest-demand colour in occasion wear, so the risk sits in the price point rather than in the shade.
• The dry-clean instruction signals a garment to be looked after, which supports rather than undermines the higher retail ticket.

Fabric and fit

The silhouette is long and covered, with ruffle detailing carrying the design and long sleeves running the full length of the arm. No fibre composition is published for this style, so we record the composition as unlisted — request a sample if the hand of the cloth will decide your order. The dress is presented on size 38, and dry cleaning is the recommended care.

• Colour: black
• Features: ruffle detailing, long sleeves, full-length modest evening cut
• Order contents: dress only
• Sample size: 38
• Care: dry clean recommended
• Product code / brand: 4881S · NEVA STYLE

How the wholesale size series works

One series is four garments, graded across sizes 38, 40, 42 and 44 with a single dress in each size. The per-piece reference price is $52.00 and the full series of 4 pieces is $208.00. Even at the higher end of the catalogue, buying the full size run keeps a first wholesale order contained: you get the complete fitting range on the floor without ordering depth you have not yet justified.

Frequently asked questions

Why does this black gown cost more than the other ruffled styles?
It sits in a different tier. At $52.00 a piece it is positioned above our entry black evening dresses, and it is intended as the trade-up option rather than the volume line.

Will the dry-clean instruction cost me sales?
Rarely at this price. Customers buying a special-occasion gown expect to have it cleaned, and the instruction reads as quality rather than inconvenience.

Can I order more than one series of this code?
Yes. Multiples of the series are how retailers scale a style once it has proved itself on the floor.

How do the ruffles display on a standard rail?
Give it a little more hanging space than a plain gown. The ruffle needs room to fall or it flattens against the neighbouring stock.

Which customer is this aimed at?
The guest at a wedding or engagement she is closely involved in — someone buying for photographs, not for everyday wear.

Where does the order ship from?
Manufacturer direct from Istanbul, with worldwide shipping to B2B buyers.

Open a wholesale account at www.modestwholesale.com.