Ruffle-Detailed Navy Modest Evening Dress 54912L

Navy ruffles for the customer who finds black too severe

Code 54912L takes the ruffled NEVA STYLE evening gown into a deep, elegant navy. It solves a recurring problem on the shop floor: the customer who will not wear black to a celebration but is not ready to be photographed in colour. Flowing ruffle detail, long sleeves and a full-length cut keep it firmly in modest occasion territory, ready for weddings, engagements and Eid invitations.

Why boutiques stock this

• Navy is the second-safest formal shade after black, so it converts the same undecided shopper without duplicating what is already on the rail.
• Under warm indoor lighting navy holds depth where black flattens, which helps both in-store and in your product photography.
• Ruffle detail keeps the gown current rather than dated, so it holds its place through more than one season.
• Stocked next to the black version of the same code, it gives the customer a genuine choice at an identical price and shortens the decision.
• The graded 38 to 44 run means fewer walkouts from a customer whose size is not hanging there.

Fabric and fit

Full length and flowing in an elegant navy, with ruffle detail providing the movement and long sleeves giving complete arm coverage. Fibre composition is not published for this code, so it is listed as unlisted — ask us for a sample if the cloth itself decides the order. The style is shown on size 38. Machine wash at 30°C and avoid wringing the garment.

• Colour: navy
• Features: ruffle detail, long sleeves, full-length evening gown cut
• Order contents: dress only
• Sample size: 38
• Care: machine wash at 30°C, do not wring
• Product code / brand: 54912L · NEVA STYLE

How the wholesale size series works

The wholesale unit is a size series of 4 pieces: sizes 38, 40, 42 and 44, one dress per size, graded rather than repeated. The per-piece reference price is $42.00 and the full series of 4 pieces totals $168.00. Retailers new to buying wholesale clothing from Turkey tend to start exactly here — a complete size run, a small commitment, and a clear read on demand before scaling up.

Frequently asked questions

Does navy take sales away from black?
It rarely does. Customers who reject black on sight will still pick navy up, so the two shades widen your coverage instead of splitting one sale in two.

How does reordering work once the run sells through?
Through your wholesale account: send the code and the sizes you need and we confirm what is available before you commit.

Can I put several colourways of 54912 into one order?
Yes. Different codes and colourways consolidate into a single shipment leaving Istanbul.

Which occasions do customers ask navy for most?
Weddings and engagements where they are a guest rather than the focus, and formal family events during Ramadan and Eid.

What are the washing instructions?
Machine wash at 30°C and do not wring, as specified by the manufacturer.

Any advice on photographing navy for my web store?
Shoot it against a pale background with even light. Navy loses its depth and reads as black on dark or shadowed backdrops.

Start your wholesale order at www.modestwholesale.com.