Ruffled Pleated Shimmer Grey Modest Evening Dress 55691GR

Soft grey shimmer — the cool neutral the rail usually lacks

Most modest occasion rails are built on warm neutrals: beige, camel, stone. Code 55691GR goes the other way with a soft grey, cut from shimmering fabric and finished with ruffle details over a pleated skirt. Long sleeves and a full-length line give elegant coverage, and grey is a cool, understated neutral that pairs with almost anything already hanging in a customer's wardrobe.

Why boutiques stock this

• Grey gives your neutrals a cool option, so a customer with a silver-and-white accessory wardrobe is not forced into beige.
• Shimmer stops grey drifting towards office wear — the sheen is what keeps it clearly in the occasion category.
• It bridges the neutrals and the jewel tones on a rail, which makes the whole run look curated rather than randomly bought.
• A restrained shade suits the older customer and the mother-of-the-couple buyer, a group that reliably spends on formal wear.
• Five graded sizes to 46 mean the fitting range is covered from one order rather than from repeated guesses.

Fabric and fit

Shimmering fabric in a soft grey tone, worked with ruffle details over a pleated skirt, long sleeves and a full-length modest evening cut. Fibre content is not published for this style, so the composition is unlisted here rather than invented. The gown is presented on size 38, and the manufacturer recommends dry cleaning.

• Colour: grey
• Features: shimmering fabric, ruffle details, pleated skirt, long sleeves, full-length modest evening cut
• Order contents: dress only
• Sample size: 38
• Care: dry clean recommended
• Product code / brand: 55691GR · NEVA STYLE

How the wholesale size series works

You buy the run, not the size. One series is 5 garments — sizes 38, 40, 42, 44 and 46, one dress in each, graded and never repeated. The per-piece reference price is $58.00 and the full series of 5 pieces comes to $290.00. Buying a complete size run keeps a first bulk order from Turkey contained while still putting every size in front of your customers.

Frequently asked questions

Is grey formal enough for a wedding guest?
With the shimmer and the pleated skirt, yes. Flat grey would read as daywear; this does not.

Where should it hang relative to my other stock?
Between the warm neutrals and the strong colours. It acts as the visual step that stops the rail jumping from beige to burgundy.

Do you supply online-only retailers?
Yes. We work with online store owners as well as physical boutiques, shipping worldwide from Istanbul.

Can I see a sample before committing to a series?
Sampling is arranged through your wholesale account. Raise it with us before the bulk order goes in.

Why dry cleaning rather than a machine wash?
It is the manufacturer's instruction, and it suits a shimmering fabric with a pleated skirt better than machine agitation.

Which size is the sample photographed on?
Size 38, and the same cut, shimmer and detailing carry through every size in the series.

Buy in bulk at www.modestwholesale.com.