Bead-Detailed Brown Modest Evening Dress 80178KH

Brown beaded gown 80178KH — a statement piece for the window

Some stock is bought to sell steadily and some is bought to make people stop at the glass. NEVA STYLE 80178KH belongs in the second category: a warm brown modest evening gown, long sleeved and floor length, with bead detailing worked across it for a refined sparkle. It is aimed squarely at weddings, engagements and the formal invitations where your customer expects to be looked at.

Why boutiques stock this

• A high-ticket gown sets the tone for a whole rail — customers judge a boutique by its most expensive dress, then buy something cheaper with confidence.
• Occasion shoppers buy on emotion, and beadwork on a rich brown is precisely the kind of detail that closes that sort of decision.
• Brown is under-supplied in modest evening wear, so you are not competing on a shade every rail in town already carries.
• Full-length with long sleeves means it is hijab-friendly as sold, with no compromises to explain in the fitting room.
• A four-piece series keeps the outlay on a premium line sensible while still giving you sizes to fit customers in.

Fabric and fit

Long sleeves, a full-length flowing cut and bead detailing across a warm brown ground. Fibre content is not stated by the supplier for this code, so the composition is unlisted — we would rather flag the gap than fill it with something untrue. Sample photography is on size 38. Dry cleaning is recommended, as with all our beaded pieces.

• Colour: brown
• Features: bead detailing, long sleeves, full-length modest evening cut
• Order contents: dress only
• Care: dry clean recommended for beaded pieces
• Product code / brand: 80178KH · NEVA STYLE

How the wholesale size series works

A series here is 4 gowns, one each in sizes 38, 40, 42 and 44. It is a graded run rather than a pack of one size, so the whole fitting range lands together. The per-piece reference price is $55.00 and the full series of 4 pieces is $220.00. Even at the premium end of the catalogue, that means a boutique can introduce a genuine statement gown for a single, defined figure.

Frequently asked questions

How does this compare with the other brown beaded gown in the range?
They are separate codes with different series structures. This one runs four sizes from 38 to 44 at $55.00 a piece; the other runs five sizes and starts lower.

Is a size 36 available on this style?
No. The run opens at 38 and closes at 44.

What is the total for one series?
$220.00 for four gowns, working out at $55.00 each.

Should I display this in the window or on the rail?
Window, ideally. A gown at this level does more work drawing traffic in than it does hanging in a run of dresses.

How do I place a bulk order as an international retailer?
Register a wholesale account, choose your codes, and we ship worldwide from Istanbul at manufacturer-direct pricing.

Can beaded pieces be washed at home?
We do not recommend it. The manufacturer specifies dry cleaning to protect the beadwork.

See the full range at www.modestwholesale.com.